• Marketing
  • Branding
  • Production
  • Social Media
  • Web Design

Category: Franchising

King Tandoori

Background: King Tandoori, a revered name in the South Asian culinary scene, boasting six locations and a celebrity-studded reputation, approached Kick Media Group in pursuit of a comprehensive re-brand and strategic marketing plan for business expansion. Established in 2009, King Tandoori had become synonymous with exceptional Indian cuisine, making it a nationally recognized destination.

Re-branding and Growth Strategy: King Tandoori’s collaboration with Kick Media Group aimed at refreshing its brand identity and orchestrating a growth-focused marketing campaign. The ultimate goal was to transition from a local favorite to a widely recognized franchise with a target of 50 locations. This endeavor required a holistic approach, encompassing brand identity, digital presence, website revamp, and the establishment of a franchise-friendly structure.

Brand Refresh: Kick Media Group embarked on refreshing King Tandoori’s brand identity, ensuring it aligned with the brand’s rich heritage and contemporary aspirations. The goal was to strike a balance between tradition and modernity, creating a brand image that resonated with both loyal patrons and new audiences.

Digital Transformation: The agency undertook a comprehensive digital transformation, including the revamping of King Tandoori’s website and optimizing its digital presence. This involved enhancing online menus, streamlining ordering processes, and implementing effective online marketing strategies to improve customer engagement and attract new audiences.

Franchise Structure Implementation: Kick Media Group actively worked with King Tandoori to lay the groundwork for franchise expansion. This included educating the client on franchise marketing, developing campaigns tailored for scalability, and outlining the necessary Point-of-Purchase (POP) and other marketing materials essential for consistent brand representation across multiple locations.

Educational Partnership: Recognizing the need for client empowerment, Kick Media Group took on the role of educators, guiding King Tandoori on effective marketing strategies, campaign creation, and the importance of various marketing materials. This collaborative approach aimed at ensuring the client possessed the knowledge and tools necessary to independently manage and market their growing franchise network.

Enhancing Customer Experience: The agency worked diligently on all fronts, both online and in-restaurant, to enhance the overall customer experience. This involved refining online interactions, implementing feedback mechanisms, and optimizing in-restaurant processes to maintain the high standards that King Tandoori was known for.

Ongoing Support for Achieving Goals: As the collaboration progressed, Kick Media Group provided continuous support, adapting strategies to the evolving needs of King Tandoori’s expanding business. This included refining marketing campaigns, addressing challenges in real-time, and ensuring a seamless brand experience across all locations.

Results: The partnership between Kick Media Group and King Tandoori marked a transformative journey. With the agency’s strategic guidance, King Tandoori successfully rebranded, expanded its digital footprint, and established a franchise-friendly structure. The brand is now well on its way to achieving the goal of 50 locations, solidifying its position as a culinary icon not just within the South Asian community but on a national scale.

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Paramount Cannabis

Background: Paramount Cannabis, a burgeoning cannabis brand, engaged Kick Media Group to create a robust brand presence. The objective was to build a cohesive brand identity, design retail spaces, manage the online presence, and devise strategic marketing campaigns.

Brand Identity Creation: Kick Media Group initiated the project by crafting Paramount Cannabis’ brand identity. This involved designing a unique logo, defining the brand’s visual language, selecting a color palette, and outlining distinct visions for B2B and B2C interactions.

Retail Store Development: Collaborating with interior designers and contractors, Kick Media Group shaped the aesthetic of Paramount Cannabis’ retail spaces. The agency ensured that physical stores seamlessly aligned with the brand’s identity, creating a memorable and immersive experience for customers.

Visual Assets for Retail Stores: Kick Media Group assumed responsibility for creating visual assets for retail spaces, from in-store signage to promotional materials, fostering a cohesive and visually appealing environment reflecting Paramount Cannabis’ brand ethos.

Social Media Management and Signage: Managing Paramount Cannabis’ social media presence, Kick Media Group curated engaging content, fostering connections with the target audience. The agency also designed impactful signage for retail stores, enhancing brand visibility in the cannabis market.

Website Development: Kick Media Group developed a user-friendly and visually appealing website for Paramount Cannabis, serving as a digital hub for customers and facilitating seamless online interactions. The website played a crucial role in driving brand awareness and customer engagement.

Growth from 1 to 5 Stores: Through a strategic and holistic approach, Paramount Cannabis expanded from one store to five thriving locations. This success highlighted the effectiveness of Kick Media Group’s comprehensive brand-building strategy and execution.

Campaign Execution and Marketing Analysis: Kick Media Group closely collaborated with Paramount Cannabis in planning and executing marketing campaigns. The agency conducted in-depth marketing analysis, refining strategies to adapt to market trends and consumer preferences.

Conclusion: The partnership between Kick Media Group and Paramount Cannabis showcases the impact of a well-crafted marketing strategy. From brand inception to multi-store expansion, Kick Media Group played a pivotal role in establishing Paramount Cannabis as a formidable player in the cannabis market. The success story stands as a testament to the synergy between a visionary brand and a strategic marketing partner.

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Our story with Osmow’s is a bittersweet one.  We first began working with the team at Osmow’s in 2015, when the brand was 14 years old with 12 locations open.  Although this was a huge milestone, Osmow’s was ready to take the brand to the next level.

Kick Media Group was instrumental in providing marketing support for this brand to grow both offline and online.

Not limited to, over the five year period, we worked on brand components:

  • Osmow’s re-brand (logo design, store feature wall, signage + more)
  • 360 Social Media Marketing (strategy, design, implementation and management)
  • Campaign Building (connecting with bloggers, influencers & others)
  • Staff Uniforms & Merchandise
  • Window Decals & Store Signage
  • In-Store P.O.P
  • Brand Collateral
  • Introduction of Ozzy, the mascot

So why a bittersweet story?  For Kick, our mission had been accomplished.  Our team was able to assist in the growth of this brand, to witness Osmow’s crossing the 100 location mark.  With success comes change, and with growth came the start of building an internal marketing team.  In 2021, the transition started, and we began to offload the work to be handled internally by the Osmow’s team.  As sad as it was to separate from the brand, it was an even greater celebratory and joyous moment.

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