Case Study: Osmow’s

Client's Name
Osmow’s
Years of Partnership
Since 2015
Conclusion
Our work with Osmow’s showcases our ability to support brands from their early stages to national expansion. From strategic brand development to impactful campaigns, we helped position Osmow’s as a leading brand in the food industry. While our role in design, marketing, and social media concluded in 2022, we continue to support their journey through ongoing partnerships in print, uniforms, and promotional products, reinforcing our commitment to their success.
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Osmow's

The Journey

Kick Media Group partnered with Osmow’s at a crucial stage in their growth, beginning in 2015 when they had only 14 locations. Our initial focus was on managing their social media presence, but over the years, our role expanded to encompass all facets of marketing, from strategic planning to brand development and execution. We collaborated closely with their leadership to evolve Osmow’s into a more polished and professional brand.

One of our most notable achievements was the introduction of National Shawarma Day, an initiative born from our content strategy that Osmow’s officially claimed. Today, October 15th is widely recognized and celebrated across Canada, bringing brand awareness and customer engagement to new heights.

By 2022, Osmow’s had scaled to 125+ locations, supported by a robust internal corporate team. With their internal capabilities fully established, all marketing efforts were transitioned in-house, marking the successful completion of our journey in handling their design, marketing, and social media.

However, our partnership continues as we remain a trusted provider for Osmow’s in key areas such as print, uniforms, promotional products, and other miscellaneous support to help facilitate their ongoing success.

We credit Osmow’s forward-thinking leadership for their willingness to embrace innovation, making this growth story possible.

Key Highlights
  • Social Media Management and Strategy
  • Brand Development and Positioning
  • Strategic Marketing Support During Rapid Growth
  • Franchisee Support Services
  • Digital Design and Creative Support
  • Print Solutions (P.O.P materials, menus, posters, etc.)

Case
Study Gallery

Client's Name
Osmow’s
Years of Partnership
Since 2015
Conclusion
Our work with Osmow’s showcases our ability to support brands from their early stages to national expansion. From strategic brand development to impactful campaigns, we helped position Osmow’s as a leading brand in the food industry. While our role in design, marketing, and social media concluded in 2022, we continue to support their journey through ongoing partnerships in print, uniforms, and promotional products, reinforcing our commitment to their success.
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